the client

Showcase Cinemas are a brand of US-based National Amusements and operate 19 cinemas throughout the UK. Their ‘Cinema De Lux’ brand creates a luxury destination for cinema goers, offering a high quality environment and experience.

the objective

Showcase wanted their Cinema De Lux sites (Derby, Leicester and Bristol) to be a paperless environment, with digital signage for their box office, concession menu boards and movie posters. Beaver Design was needed to create all the content for these screens from scratch, including the live information for the box office, filming for the menu boards and weekly movie releases.

the solution

Beaver Design filmed the videos of the concession items, fitting it onto the menu boards as part of the finished look. We linked Showcase’s live box office data to show on the screens in real-time. For the movie posters, we take the original artwork files from the film studios and animate them, making a finished movie poster which really catches the eye.

Beaver create new content for the movie posters each week and update concession stand prices on behalf of Showcase. We also design the content for any promotional messages they may wish to display, such as special discounts and movie promotions.

the result

The Showcase Cinemas are a truly luxury environment, with their rich and dynamic content adding a quality finish to their stylish cinemas. The Showcase Cinemas project is the winner of the prestigious Digital Signage project of the Year 2008 in the AV Awards.