As you may have read recently, Hertford-based fashion boutique Ginger Lillie has relaunched online! Beaver Design worked closely over the past few months with Alison Bates, owner of Ginger Lillie, to create this exciting new website.

The site is an online catalogue for Alison’s cutting-edge fashion boutique and features a full e-commerce system. The website also uses the very latest usual social bookmarking tools and blog, which are there to help visitors connect and refer their friends to the website.

The styling and design of the site is reflection of the artistic brand of Ginger Lillie and uses a simple layout to best showcase the fashion the boutique sells. In addition, this design is carried through to other services, such as Twitter.

“Beaver Design are great and have done a fantastic job of creating the boutique site for Ginger Lillie. It has all the features we wanted and with it now online, we’re looking forward to the future!” - Alison Bates, Ginger Lillie

A Thousand Words

The website is full of photos of Ginger Lillie’s wide range of products and these can all be managed, changed and kept up-to-date by Alison. On the website the photos are shown using a simple and intuitive preview tool, which means that customers can get a helpful close-up look at the clothing before adding to their basket (take a look >).

Ginger Lillie is a very visual website, so it was critical to have lots of quality pictures for people to browse through. The web is predominantly a visual experience so it’s important to make the most of that by showing off your products at their best.

To find out more and to view the site, please go to:
www.gingerlillie.co.uk